Your messages, posts and tweets on social media can increase traffic to the website. According to a survey done by social media examiner, it is observed that more than 70% of small businesses find that social media has helped in improving their website traffic. So if you are a small business missing out on it, don’t wait any further. Get on social media and reap the traffic returns.


Social media helps create a personality for your business. Your posts, content and the way you interact with users give your brand a face. Are you fun and friendly or are you quirky and creative or are you serious and professional? Your social media page tells that to your users and makes it more relate-able and like-able.


It’s no surprise than millions of people use social media everyday. There are people from all age groups, genders, locations and interests hanging out on Facebook, Instagram, YouTube, Linkedin and many more social platforms. By creating a presence and promoting on social media, you can reach people who would be interested in your business.


Social media is almost every marketer’s favorite promotional medium to promote products or services, new launches, offers and much more. From display ads to posts to text ads to videos, the options of advertisement across social media channels is innumerable. Sites like Facebook, Instagram etc. provide the lowest costs for reach, impressions, CPC, conversions etc. compared to most marketing channels and makes social media an effective and economical marketing medium.


Social media is known for engagement. And there is no other medium better than social media to create user engagement with a brand. From contests to daily hacks to user generated content, there are umpteen ways to bring your customers and brand together. And it is especially easier for small businesses to connect with their community than big companies as it has a more personal appeal.


Many users check social media pages of a business while making a purchase decision. And a good social media page plays a huge role in beating your competitors. Take an instance of a user comparing two interior designers, when every other parameter is similar, usually the one with better social presence with regular postings and positive reviews creates a better impression on the users mind and bags the order.


Social media is an excellent platform for brands to address customers queries within no time. While other media like email, call etc. take effort and time, social media is instant. Customers can interact with a brand through messages, posts and comments at any time and share their concerns or complaints and get a response almost immediately.

Now that you know the benefits of social media for small businesses, don’t put it on the backseat anymore. Create a social media strategy and make a strong presence for your business today!

So, you now have a website for your business and also know how to connect it to Google Analytics. Awesome but what next? Is having a website enough to drive business online. Of course not. You have to put in work to make your website work for you. And one of the first tasks is to understand your website analytics. How many people are coming to your site, where are they coming from, which pages are being viewed the most and much more data is available to you through analytics. But to understand the data and get the most out of it, you should know what different terms of website analytics mean. And so without further ado, let’s get into it.
Here’s part 1 of understanding the terms of website analytics:
Terms explained – Visitors, new visitors, returning visitors, unique visitors, page, pageviews, hits, visits, sessions, session duration.
A visitor is an individual visiting your website during a period of time.
Ex: Let’s consider Ram, Rahim and Pavan visited your website today. That means your website has 3 visitors today.
The number of distinct individuals who access a website during a specific period. It is similar as visitors
Ex: Ram, Rahim, Pavan visited your site today. These are 3 different individuals. So, there are 3 unique visitors on you website today.
Visits is the number of times a site is visited, no matter the number of unique visitors that make up those sessions
Ex: Ram visited your site 1 time today, Rahim visited 4 times and Pavan visited 3 times. So your total visits for the day is 8.
These are the visitors who have reached your website for the first time.
Ex: Pavan has visited your website for the first time today. So, there is 1 new visitor on your website today
A visitor who has visited your website before and can be identified with multiple visits through cookies or authentication.
Ex: Ram and Rahim have visited your website last week and have visited your website today. So there are 2 returning visitors on the website today
A session is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, transactions etc. Also a session usually expires after 30 minutes of inactivity
Ex: Ram visited your site at 2:30 pm today and viewed multiple pages, watched a video on a page and bought a product and left the website at 2:43pm. This is counted as one session
The amount of time spent in a session is called session duration. In the above example, Ram’s session duration is 13 minutes.
Think of a website as a book, then web pages are like pages of the book. A web page is a smaller part of a larger website usually containing more specific information.
The instance of a visitor visiting a particular page on a site. A pageview is recorded whenever a full page of your website is viewed or refreshed.
Ex: If Ram visits your website homepage once and then your contact page twice today, that means you have 3 pageviews
Each file (image, page) sent to a browser by a web server is called a hit. One page view can contain hundreds of hits. That’s why it’s preferred to consider pageviews and not hits.
Ex: If your “about” page has 5 pictures, then when a user views the about page, it generates 6 hits (5 for the pictures, and one for the page).
Yes, every design that you choose from the Tech Bidhi design repository has been developed after a thorough study of design components to suit every individual business’s specialization(s).
Yes, the pre-built content provided by us is business-specific. It has been created by specialist content writers with deep domain knowledge of various industry segments and vetted by industry experts who are intimately familiar with your line of business.
Yes, you can change the pre-built content of your website anytime to bring in the desired relevance and focus.